Need of digital marketing for companies
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. If a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business. The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies.
India is a fast moving nation towards digital economy and this movement has been accelerated with the demonetization of the Indian Currency. Withits various government digital payment promotion schemes has been launched. Digital market requires digital promotion and marketing strategies. The telecom sector is also playing an important role in the digitalization movement. The launch of reliance telecom Jio with the free & unlimited internet facilities hasplayed a revolutionary roll. The other prominent companies like Airtel, Idea, Vadaphone& BSNL are also offering attractive internet plans. Indian banks are also providing more customer friendly & secure money transaction services.
Now Indian consumer is spending more time on social media and internet surfing. Thus the visibility of any product is more through digital medium than traditional marketing techniques. Digital marketing techniques includes Content Marketing, Marketing Automation, AdWords, SEO, Social Media, Email Marketing and Website Design. The key players role players and infrastructure providers in Digitization of an Economy are government, banking system, Shopping Portal in India, Internet Service Providers and Software Service Providers.
Effective Ways of Digital Marketing
In order to achieve success one suppose to move in the following manner
- Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities toboost online leads and sales.
- Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins whichwill make the biggest difference
- Optimise - Learn the best practices and success factors to help you compete to get better resultsIt is no exaggeration that you live in a digital world and from that perspective it is imperative that your businesshas an impressive presence in the digital space.
Let‟s list the different ways you can use the digital medium to popularize and drive conversions for any startupor business.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Creation
- Social Media Marketing (SMM)
- Digital Display Advertising
- Mobile Marketing
- Interactive Marketing
- Viral Marketing
- Email Marketing
- Affiliate Marketing
- Web Analytics
Future Of Digital Marketing in India
Day by day growing Digital Market in India is an evident that the Digitization is taking place with a high speed.E-commerce website are providing all the goods and services through online portals online today. Theincreasing number of ecommerce websites. WARC Survey shows that 35% of advertisers would increase their mobile advertising spend by 50% or in the coming years.According to the GroupM report, consumer product makers will remain the most dominant sector in terms of ad spending with a 28% share of the total expenditure. Many advertisers will increase their ad spending to spur demand, helped by the buffer provided by low commodity prices, which have reduced their input costs. Thus, all reports and surveys conducted around the globe are showing that the digital marketing will grow morein future.