Search Engine Optimization

SEO stands for Search Engine Optimization. It means creating good place of a website in search engine result page on the basis of keywords and phrases. It comes under Digital marketing category. SE O is the process of online visibility inno-paid search engine results. It basically depends on Keywords. Search engine like Google,Yahoo,Bing etc.It is the process of creation a web page easy to find, easy to crawl, and easy to categorize. It is about helping customers find out your business from among thousand ther companies.SEO is an integral part of any digital marketing strategy. In Digital marketing services SEO is the most important part of digital marketing.

Google Console tools for SEO

Google search console is a software tool, offered by Google asa free of cost service for each and every one. By using this tool to monitor your website and optimize organic results,crawl issues, sitemaps, mobile usability and backlinks. It’s the leading-edge tool wide utilized by associate exponentially diversifying cluster of Marketing professionals, Website Designers, AppDevelopers, SEO specialists,and business entrepreneurs. Google webmaster tool is also called a Google search console. Google has changed the Google webmaster tool to Google search console.It is a free software tool by using these tools you can to manage your website of the technical part. For managing the technical part first, you need to add your website and verify ownership on Google search console.

Crawling and Indexing

Crawling is tracking and gathering URLs to prepare for indexing.By giving them a webpage as a starting point, they will trace all the valid links on those pages. As they go from link to what is crawling in digital marketing link, they bringback data about those webpages backto Google’s servers. Indexing is the organization of information that occurs after crawling which allows pages to be seen on search engines. However, your page must be able to be crawled before indexing,can occur.Therefore,it is important tohave all your website pages available for crawling. When searching at the most basic level, Google’s algorithms willanalyze your search terms in the index to find appropriate pages for you. If you are looking for ‘computers’, it is likely that you are also searching for pictures, videos, a list of different brands, etc. Google’s indexing systems will note many different aspects of pages such as videos, pictures, and when they were published to provide potential visitors to your site valuable content.