Social Media Marketing

Social media marketing (SMM)is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is socialmedia optimization (SMO).Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website.SMO can be done two ways: adding social media links to content,such as RSS feeds and sharing buttons or promoting activity through social media by updating statuses or tweets, or blog posts.SMM helps a company get direct feedback from customers(and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.The 5 Best Social Networks for Advertising includes Facebook, Instagram, Twitter, Pinterest, LinkedIn. Social media marketing involves the use of social networks, consumer's online brand-related activities(COBRA), and electronic word of mouth(eWOM)to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers within formation about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a"target audience".With social networks,information relevant to the user's likes is available to businesses; who then advertise accordingly.

The 3 Stages of Customer Awareness
Our prospective customers go through 3 stages of acquisition:

• 1. Awareness.
• 2. Consideration.
• 3. Conversion